Who read World Streets where in 2012?

ws readers - 2012

Overall, W/S received 115, 978 hits, widely spread out among a large number of countries on all continents.

TOP Thirty: Most read in . . .

(Countries listed in order of W/S reader frequency in 2012)

United States, United Kingdom, Canada, Australia, India, France, Brazil, Germany, Italy, Netherlands, Spain, Sweden, Taiwan, Russian Federation, Portugal, South Africa, New Zealand, Philippines, Finland, Chile, Belgium, Thailand, Republic of Korea, Estonia, Denmark, Poland, Norway, Singapore, Mexico, Japan, Turkey, Indonesia.

Another indication that is interesting to us, is to see what we get if we can put together the readers stats with overall country populations data to see the extent to which we are penetrating in different countries. (I.e., one out of 4,574 Estonians read W/S in 2012, as opposed to, say, one out of a million Indonesians). The following table reports that for 2012:

Estonia (13) 4,574
New Zealand (7) 10,025
Finland (3) 12,479
Australia (9) 12,635
Canada (6) 13,483
Sweden (20) 16,896
Norway (12) 19,090
Denmark (24) 19,999
Singapore (5) 20,123
United Kingdom (26) 23,017
Netherlands (10) 23,364
Portugal (27) 23,368
Belgium (11) 34,594
United States (17) 41,192
Chile (44) 45,157
Taiwan (n/a) 47,854
France (21) 59,077
Italy (29) 69,250
Spain (33) 71,914
Germany (19) 81,985
South Africa (n/a) 114,537
Poland (16) 140,651
Republic of Korea (2) 167,239
Brazil (53) 180,416
Thailand (n/a) 207,315
Philippines (n/a) 212,271
Russian Federation (43) 317,035
Turkey (41) 333,590
Mexico (48) 476,002
Japan (8) 566,756
India (n/a) 678,360
Indonesia (n/a) 1,095,121

The number that appears in parenthesis immediately after the country name   has been popped in here as a sort of perhaps not entirely irrelevant afterthought. Specifically they indicate the country’s 2010 PISA ranking (the lower the number the higher the ranking: more on that at http://www.oecd.org/pisa/aboutpisa/).  Can we conclude that countries who have high quality education systems are more likely to read World Streets and one would hope eventually put some of these good ideas to work in their cities. One can always hope.

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2 thoughts on “Who read World Streets where in 2012?

  1. Thanks for an interesting year at Worldstreets !
    Interesting to see such statistics. But the second listing is a bit opaque to me. What kind of formula did you use ? ( “put together the readers stats with overall country populations data” )

    • Fair question Morten. This is not exactly what you might call high science, but the number you see after each country on that listing is the quotient of the country’s population divided by the number of W/S readers from that place. Thus if we considered Iceland with its 83 readers over the year and population of about 320,000, we would get an index of less than one in 4000, making you the world champions for 2012. Keep it up and we’ll try to do the same from here.


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